CLIF BAR didn’t just observe trends - they acted on them. The brand's “Raise Your Bar” Strava campaign asked athletes to log 129 minutes of activity to unlock value. They combined event presence, merch, and in-platform racing to pull in 184K+ participants, building both reach and resonance. Discover how you can activate culture, community, and drive lower funnel performance.
business.strava.com
Create campaigns that drive real results.
CLIF BAR didn’t just observe trends - they acted on them. The brand's “Raise Your Bar” Strava campaign asked athletes to log 129 minutes of activity to unlock value. They combined event presence, merch, and in-platform racing to pull in 184K+ participants, building both reach and resonance. Discover how you can activate culture, community, and drive lower funnel performance.
business.strava.com
Create campaigns that drive real results.
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