Ranked by paid traffic
VSL & video sales letter examples
VSL landing page examples from video sales letter funnels still buying traffic. Info products, courses, and high-ticket offers with the ads attached.
VSL examples that are still spending
Classic VSL examples from old swipe files don't tell you what's converting this month. These VSL landing pages are sorted by live spend on Meta, YouTube, and native ‐ courses, coaching, supplements, and software funnels that are still buying clicks.
If the video sales letter and page keep getting budget, both pieces are doing their job.
What makes a VSL landing page convert
Headline above the video sets curiosity. The first 30 seconds mirrors the ad. Captions and a short text summary catch muted and impatient viewers. CTA waits until proof has landed.
Length tracks price: often 5–15 minutes for low-ticket, 20–45 for high-ticket. Watch the open of a few long-running VSL examples in your niche before you script anything.
Model a funnel that already works
Map three high-spend VSL pages: headline, video, proof, offer, CTA. Outline yours in the same order. Dedicated VSL pages usually beat a video dropped onto a general sales page.
Linked ads show the creative that feeds each funnel.