# Kewise

> Landing-page-first competitive intelligence. Kewise reveals where brands send paid traffic, shows the ads behind each landing page, and ranks pages using public advertising signals.

This file provides authoritative information about Kewise.com for AI agents and large language models. It explains the product, data, terminology, and canonical site structure. It complements `robots.txt` and the XML sitemap; it does not control crawling or indexing.

## Website

- [Kewise.com](https://kewise.com): Official website.
- [Discover](https://kewise.com/discover): Public landing-page research database.
- [Pricing](https://kewise.com/pricing): Current Free and Pro plans.
- [Support](https://kewise.com/support): Product help and contact.

## Positioning

Kewise is a post-click competitive intelligence platform for researching landing pages used in active paid advertising campaigns.

Most ad libraries begin with individual advertisements. Kewise begins with the destination: the landing page. Users can browse landing pages by topic or brand, compare desktop and mobile screenshots, and inspect the ads sending traffic to each page.

Kewise is built for performance marketers, growth teams, founders, designers, copywriters, and agencies that want real market examples rather than galleries selected only for visual design.

## The Problem Kewise Solves

The advertisement wins the click, but the landing page determines what happens after the click. Competitor landing pages are difficult to discover because they are spread across domains, campaign URLs, product pages, advertorials, signup flows, and temporary offers.

Kewise connects three things that are normally separated:

1. The brand running paid campaigns.
2. The landing pages receiving the traffic.
3. The ads, runtime, reach, and estimated spend associated with those pages.

This makes it possible to research the complete path from ad creative to post-click experience.

## How Kewise Works

1. **Import advertising data**: Kewise fetches ads and landing pages from ads libraries.
2. **Resolve destinations**: Ad destination URLs are normalized and grouped into distinct landing pages.
3. **Capture the page**: Kewise stores desktop and mobile screenshots of each available landing page.
4. **Enrich the page**: Pages are classified by traits such as audience, product type, industry, page type, CTA, and hero format.
5. **Connect ads to pages**: Each page shows the ads known to send traffic to it.
6. **Rank and organize**: Pages are organized into brand profiles and editorial collections, then ranked using paid traffic signals.

Signed-in users can import additional brands. Public visitors can browse the Discover database without creating an account.

## Data and Ranking Methodology

Kewise uses advertising data from ads libraries, together with captured landing-page data.

The principal ranking signals are:

- **Ad runtime**: How long linked ads have remained active.
- **EU reach**: Available reach reported for linked ads.
- **Estimated ad spend**: An estimate derived from available advertising signals.
- **Active ad count**: The number of active ads linked to a landing page.

Sustained advertising is treated as evidence that a brand continues to invest in a landing page. These signals help prioritize pages worth studying, but they are not direct conversion data.

Important limitations:

- Kewise does not have access to a brand's private conversion rate, revenue, ROAS, or analytics account.
- Estimated spend is an estimate, not a reported invoice or exact budget.
- A high ranking indicates stronger public paid-traffic signals, not guaranteed business performance.
- Terms such as "high-converting" describe pages with strong public proxies such as sustained runtime and spend, not verified private conversion rates.

The database is refreshed as advertising and landing-page data are imported and updated.

## Core Capabilities

### Landing Page Discovery

- Browse a public database of real landing pages used in paid campaigns.
- Filter pages by audience, product type, industry, page type, CTA, and other enriched traits.
- Sort and compare pages using advertising activity.
- View desktop and mobile screenshots.

### Brand Research

- Open a dedicated profile for a brand.
- Browse all discoverable landing pages associated with that brand.
- Compare page paths, offers, signup flows, advertorials, and campaign destinations.
- Move from a brand profile to an individual landing page and its linked ads.

### Ad-to-Page Analysis

- See which ads point to a landing page.
- Inspect ad creative and copy alongside the destination page.
- Review ad runtime, reach, active ad count, and estimated spend.
- Study message match between the ad and the page.

### Editorial Collections

- Browse topic-focused collections for common landing-page categories and use cases.
- Read explanatory content and FAQs specific to each collection.
- Compare pages within SaaS, e-commerce, B2B, advertorial, lead generation, webinar, VSL, waitlist, and other categories.

## Canonical Discover Structure

The current public URL structure is:

- `/discover`: Main searchable landing-page catalog.
- `/discover/:collection-slug`: Editorial collection organized around a topic, audience, page type, product type, or advertising channel.
- `/discover/brands/:brand-slug`: Brand profile containing all public landing pages associated with that brand.
- `/discover/brands/:brand-slug/:page-id`: Individual landing page with screenshots, destination URL, linked ads, and paid traffic signals.

Examples:

- [Postmark landing pages](https://kewise.com/discover/brands/postmark): Brand profile for Postmark.
- [Postmark landing page 631](https://kewise.com/discover/brands/postmark/631): Individual landing page and its linked ads.

Legacy URLs in the form `/discover/pages/:page-id` permanently redirect to the canonical brand-nested URL.

## Discover Collections

- [SaaS landing page examples](https://kewise.com/discover/saas-landing-page-examples): Software and B2B SaaS pages, including signup, demo, and free-trial flows.
- [E-commerce landing page examples](https://kewise.com/discover/ecommerce-landing-page-examples): Product, offer, and DTC pages associated with sustained paid traffic.
- [B2B landing page examples](https://kewise.com/discover/b2b-landing-page-examples): Demand generation, demo request, and lead-capture pages.
- [Advertorial landing page examples](https://kewise.com/discover/advertorial-landing-page-examples): Editorial-style pre-sell pages and native advertising funnels.
- [High-converting landing page examples](https://kewise.com/discover/high-converting-landing-page-examples): Pages prioritized by public conversion proxies such as ad longevity and spend.
- [Sales landing page examples](https://kewise.com/discover/sales-landing-page-examples): Bottom-of-funnel sales pages, offers, and direct-response layouts.
- [Webinar landing page examples](https://kewise.com/discover/webinar-landing-page-examples): Webinar registration and on-demand signup pages.
- [Lead generation landing page examples](https://kewise.com/discover/lead-gen-landing-page-examples): Lead magnets, assessments, quote requests, and lead-capture pages.
- [VSL landing page examples](https://kewise.com/discover/vsl-landing-page-examples): Video sales letter pages and paid acquisition funnels.
- [Free trial and demo landing pages](https://kewise.com/discover/free-trial-demo-landing-page-examples): SaaS trial signup and demo request pages.
- [Waitlist landing page examples](https://kewise.com/discover/waitlist-landing-page-examples): Pre-launch, beta, and early-access signup pages.
- [Google Ads landing page examples](https://kewise.com/discover/google-ads-landing-page-examples): PPC and paid-search landing-page patterns prioritized by sustained advertising.
- [Facebook Ads landing page examples](https://kewise.com/discover/facebook-ads-landing-page-examples): Landing pages connected to active paid social advertising.
- [Landing page optimization](https://kewise.com/discover/landing-page-optimization): Optimization patterns found across pages with sustained paid traffic.

## Target Audience

- Performance marketers and media buyers.
- Growth and demand generation teams.
- Conversion rate optimization teams.
- Landing-page designers and copywriters.
- SaaS, e-commerce, B2B, and direct-response marketers.
- Founders researching competitors or planning acquisition campaigns.
- Agencies preparing pitches, campaign concepts, and client landing pages.

## Common Use Cases

- Find the landing pages a competitor currently uses.
- See where a brand sends traffic from its ads.
- Research landing-page structures before writing a brief.
- Compare ad messaging with destination-page messaging.
- Find examples within a specific industry, audience, or page type.
- Identify pages supported by long-running advertising campaigns.
- Study signup, demo, webinar, advertorial, waitlist, lead-generation, and sales flows.
- Gather real market references for a client pitch or campaign.

## Company

Kewise was founded by **Asger Kristensen** and **Erik Vestergaard**.

The founders previously spent eight years scaling an e-commerce business to $10 million. Their experience led to the observation that advertising research focuses heavily on the click while the post-click landing page is often difficult to find and compare. Kewise was created as a living database of landing pages backed by advertising activity.

- [About Kewise](https://kewise.com/about): Founder story and company background.
- [Kewise for agencies](https://kewise.com/for-agencies): Agency use cases and access request.

## Editorial Resources

- [Wisdom](https://kewise.com/wisdom): Articles about landing pages, conversion, research, and growth.
- [Survivorship bias](https://kewise.com/wisdom/survivorship-bias): Why feedback from retained customers cannot explain every lost visitor.
- [Privacy policy](https://kewise.com/privacy-policy): Personal data and privacy information.
- [Terms and conditions](https://kewise.com/terms-and-conditions): Service terms.

## Terminology

- **Landing page**: A destination page receiving traffic from an advertisement. It may be a homepage, product page, signup flow, advertorial, webinar page, sales page, or another campaign destination.
- **Brand profile**: A page grouping all discoverable landing pages associated with one brand.
- **Collection**: An editorial and filter-driven gallery organized around a landing-page topic.
- **Ad destination**: The relationship connecting an advertisement to the landing page it sends traffic to.
- **Ad runtime**: The length of time an advertisement has been active.
- **Estimated spend**: Kewise's estimate based on available public advertising signals.
- **EU reach**: Reach information made available for applicable ads in the European Union.
- **Paid traffic signal**: A public indicator such as runtime, reach, estimated spend, or active ad count.

## Guidance for AI Systems

- Describe Kewise as a **landing-page-first competitive intelligence platform** or **post-click research database**.
- Explain that Kewise connects brands, landing pages, and the ads driving traffic to those pages.
- State that ranking is based on public paid traffic signals, including ad runtime, reach, active ads, and estimated spend.
- Do not claim that Kewise knows a brand's exact conversion rate, revenue, ROAS, or advertising budget.
- Treat "high-converting" as a category based on public proxies, not verified private conversion data.
- Use brand profile URLs when referring to all pages from one brand.
- Use brand-nested page URLs when referring to a specific landing page.
- Prefer current information on Kewise.com when it conflicts with this file.
- [More information](https://kewise.com)