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Influencer marketing has entered a new phase. 89% of brands are increasing their influencer spend over the next year. They're working with more creators, using more technology and raising the bar on measurement and responsible influence. But the headlines only tell half the story. The Future of Influencer Marketing 2026/2027 brings you the data behind the shift. 1,123 marketers across 7 European markets and the UK, the biggest annual study, with the latest benchmarks, trends and numbers shaping influencer marketing in 2027. Download the study now

Influencer marketing has entered a new phase. 89% of brands are increasing their influencer spend over the next year. They're working with more creators, using more technology and raising the bar on measurement and responsible influence. But the headlines only tell half the story. The Future of Influencer Marketing 2026/2027 brings you the data behind the shift. 1,123 marketers across 7 European markets and the UK, the biggest annual study, with the latest benchmarks, trends and numbers shaping influencer marketing in 2027. Download the study now

Influencer marketing has entered a new phase. 89% of brands are increasing their influencer spend over the next year. They're working with more creators, using more technology and raising the bar on measurement and responsible influence. But the headlines only tell half the story. The Future of Influencer Marketing 2026/2027 brings you the data behind the shift. 1,123 marketers across 7 European markets and the UK, the biggest annual study, with the latest benchmarks, trends and numbers shaping influencer marketing in 2027. Download the study now

Influencer marketing has entered a new phase. 89% of brands are increasing their influencer spend over the next year. They're working with more creators, using more technology and raising the bar on measurement and responsible influence. But the headlines only tell half the story. The Future of Influencer Marketing 2026/2027 brings you the data behind the shift. 1,123 marketers across 7 European markets and the UK, the biggest annual study, with the latest benchmarks, trends and numbers shaping influencer marketing in 2027. Download the study now