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‣ Omsætning: +600% ‣ Ad spend: +300% ‣ EBITDA: +600% Da vi indledte samarbejdet i slutningen af 2024, havde Caspara bevist product-market fit og en solid vækstkurve. Men de skalerede ikke i det tempo, de havde ambitioner om og eksekveringen knækkede ofte brandets visuelle sjæl i jagten på performance. Udfordringen var ikke “flere annoncer”. Det handlede om et klart roadmap, KPI’er koblet til P/L, og budgetstyring der tog højde for, hvornår vi rammer diminishing returns — kombineret med en kreativ strategi, så Caspara kunne skalere uden at miste et premium-udtryk. Det bundede især i 3 flaskehalse: 👉 𝗞𝗲𝘆 𝗠𝗮𝗻 𝗥𝗶𝘀𝗸: Founder sad på for meget. Fra drift til kreativer og kampagner 👉 𝗞𝗣𝗜’𝗲𝗿, 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝗲𝗿𝗶𝗻𝗴 & 𝗯𝘂𝗱𝗴𝗲𝘁: Overattribuering i Ads Manager skubbede størstedelen af budgettet mod produktfokuserede ads. 👉 𝐓𝐞𝐤𝐧𝐢𝐬𝐤 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐤𝐭𝐮𝐫: Fragmenteret paid setup, brand ikke isoleret i search og tracking-efterslæb Det løste vi ved at: ✅ 𝐑𝐞𝐝𝐮𝐜𝐞𝐫𝐞 𝐤𝐞𝐲 𝐦𝐚𝐧 𝐫𝐢𝐬𝐤 ved at overtage driften af Paid Social, Paid Search, Influencer, Email samt Consulting & Strategy, så Caspara kunne arbejde på forretningen ✅ 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐞𝐫𝐞 𝐞𝐧 𝐧𝐲 𝐛𝐮𝐝𝐠𝐞𝐭𝐦𝐨𝐝𝐞𝐥, hvor vi løbende beregnede diminishing returns ✅ 𝐊𝐨𝐛𝐥𝐞 𝐏/𝐋 + 𝐊𝐏𝐈’𝐞𝐫 𝐭𝐢𝐥 𝐞𝐤𝐬𝐞𝐤𝐯𝐞𝐫𝐢𝐧𝐠: Vi styrer efter inkrementel rækkevidde, følgere og leads, før vi kigger på køb, og implementerede Triple Whale for et mere retvisende billede af, hvor vi skaffer nye kunder ✅ 𝐒𝐭𝐲𝐫𝐤𝐞 𝐝𝐞𝐧 𝐤𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢 uden at udvande brandet: Opskalering via 3 faste content pillars (creators, videograf, inhouse iPhone-content) for mere volumen og variation med samme røde tråd I forlængelse af budgetmodellen flyttede vi en større andel af spend til ads, der bygger kendskab og interesse hos nye målgrupper. Særligt for brands med stærk retail-tilstedeværelse, er det vigtigt for at undgå plateau, da høj fysisk tilgængelighed gør “køb nu”-budskaber online mindre vigtige end stærke kreativer, der bygger et brand, man husker. Klik dig videre, læs hele casen og få konkrete indsigter til din egen forretning.

‣ Revenue: +600% ‣ Ad spend: +300% ‣ EBITDA: +600% When we started working together in late 2024, Caspara had already proven product–market fit and a strong growth curve. But they weren’t scaling at the pace they aspired to, and execution often compromised the brand’s visual soul in the pursuit of performance. The challenge wasn’t “more ads.” It was about a clear roadmap, KPIs tied to the P/L, and budget management that accounts for when we hit diminishing returns — combined with a creative strategy that allowed Caspara to scale without losing a premium expression. It came down to three key bottlenecks: 👉 Key Man Risk: The founder owned too much. From operations to creatives and campaigns. 👉 KPIs, attribution & budget: Over-attribution in Ads Manager pushed the majority of spend toward product-focused ads. 👉 Technical infrastructure: A fragmented paid setup, brand not isolated in search, and lagging tracking. We solved it by: ✅ Reducing key man risk by taking over Paid Social, Paid Search, Influencer, Email, and Consulting & Strategy, freeing Caspara up to work on the business. ✅ Implementing a new budget model where we continuously calculated diminishing returns. ✅ Connecting P/L + KPIs to execution: We optimize for incremental reach, followers, and leads before we look at purchases, and implemented Triple Whale to get a more accurate view of where new customers are coming from. ✅ Strengthening the creative strategy without diluting the brand: Scaling through three fixed content pillars (creators, videographer, in-house iPhone content) to increase volume and variation while keeping a consistent on brand. As an extension of the budget model, we shifted a larger share of spend toward ads that build awareness and interest among new audiences. Especially for brands with strong retail presence as Csapara, this is critical to avoid plateauing, because high physical availability makes “buy now” messages online less important than strong creatives that build a brand people remember. Click through, read the full case, and get concrete insights for your own business.

‣ Revenue: +600% ‣ Ad spend: +300% ‣ EBITDA: +600% When we started working together in late 2024, Caspara had already proven product–market fit and a strong growth curve. But they weren’t scaling at the pace they aspired to, and execution often compromised the brand’s visual soul in the pursuit of performance. The challenge wasn’t “more ads.” It was about a clear roadmap, KPIs tied to the P/L, and budget management that accounts for when we hit diminishing returns — combined with a creative strategy that allowed Caspara to scale without losing a premium expression. It came down to three key bottlenecks: 👉 Key Man Risk: The founder owned too much. From operations to creatives and campaigns. 👉 KPIs, attribution & budget: Over-attribution in Ads Manager pushed the majority of spend toward product-focused ads. 👉 Technical infrastructure: A fragmented paid setup, brand not isolated in search, and lagging tracking. We solved it by: ✅ Reducing key man risk by taking over Paid Social, Paid Search, Influencer, Email, and Consulting & Strategy, freeing Caspara up to work on the business. ✅ Implementing a new budget model where we continuously calculated diminishing returns. ✅ Connecting P/L + KPIs to execution: We optimize for incremental reach, followers, and leads before we look at purchases, and implemented Triple Whale to get a more accurate view of where new customers are coming from. ✅ Strengthening the creative strategy without diluting the brand: Scaling through three fixed content pillars (creators, videographer, in-house iPhone content) to increase volume and variation while keeping a consistent on brand. As an extension of the budget model, we shifted a larger share of spend toward ads that build awareness and interest among new audiences. Especially for brands with strong retail presence as Csapara, this is critical to avoid plateauing, because high physical availability makes “buy now” messages online less important than strong creatives that build a brand people remember. Click through, read the full case, and get concrete insights for your own business.

‣ Omsætning: +600% ‣ Ad spend: +300% ‣ EBITDA: +600% Da vi indledte samarbejdet i slutningen af 2024, havde Caspara bevist product-market fit og en solid vækstkurve. Men de skalerede ikke i det tempo, de havde ambitioner om og eksekveringen knækkede ofte brandets visuelle sjæl i jagten på performance. Udfordringen var ikke “flere annoncer”. Det handlede om et klart roadmap, KPI’er koblet til P/L, og budgetstyring der tog højde for, hvornår vi rammer diminishing returns — kombineret med en kreativ strategi, så Caspara kunne skalere uden at miste et premium-udtryk. Det bundede især i 3 flaskehalse: 👉 𝗞𝗲𝘆 𝗠𝗮𝗻 𝗥𝗶𝘀𝗸: Founder sad på for meget. Fra drift til kreativer og kampagner 👉 𝗞𝗣𝗜’𝗲𝗿, 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝗲𝗿𝗶𝗻𝗴 & 𝗯𝘂𝗱𝗴𝗲𝘁: Overattribuering i Ads Manager skubbede størstedelen af budgettet mod produktfokuserede ads. 👉 𝐓𝐞𝐤𝐧𝐢𝐬𝐤 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐤𝐭𝐮𝐫: Fragmenteret paid setup, brand ikke isoleret i search og tracking-efterslæb Det løste vi ved at: ✅ 𝐑𝐞𝐝𝐮𝐜𝐞𝐫𝐞 𝐤𝐞𝐲 𝐦𝐚𝐧 𝐫𝐢𝐬𝐤 ved at overtage driften af Paid Social, Paid Search, Influencer, Email samt Consulting & Strategy, så Caspara kunne arbejde på forretningen ✅ 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐞𝐫𝐞 𝐞𝐧 𝐧𝐲 𝐛𝐮𝐝𝐠𝐞𝐭𝐦𝐨𝐝𝐞𝐥, hvor vi løbende beregnede diminishing returns ✅ 𝐊𝐨𝐛𝐥𝐞 𝐏/𝐋 + 𝐊𝐏𝐈’𝐞𝐫 𝐭𝐢𝐥 𝐞𝐤𝐬𝐞𝐤𝐯𝐞𝐫𝐢𝐧𝐠: Vi styrer efter inkrementel rækkevidde, følgere og leads, før vi kigger på køb, og implementerede Triple Whale for et mere retvisende billede af, hvor vi skaffer nye kunder ✅ 𝐒𝐭𝐲𝐫𝐤𝐞 𝐝𝐞𝐧 𝐤𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢 uden at udvande brandet: Opskalering via 3 faste content pillars (creators, videograf, inhouse iPhone-content) for mere volumen og variation med samme røde tråd I forlængelse af budgetmodellen flyttede vi en større andel af spend til ads, der bygger kendskab og interesse hos nye målgrupper. Særligt for brands med stærk retail-tilstedeværelse, er det vigtigt for at undgå plateau, da høj fysisk tilgængelighed gør “køb nu”-budskaber online mindre vigtige end stærke kreativer, der bygger et brand, man husker. Klik dig videre, læs hele casen og få konkrete indsigter til din egen forretning.