Server-side tracking is only the first step. Server-side enrichment helps make your events more complete by adding missing user data when it’s available. Read the guide to learn how to set up server-side tracking from scratch and enable enrichment with Stape Enricher. — Enricher power-up improves data quality by storing and reusing user data. This boosts event match quality, attribution, and cross-device tracking.
Enricher power-up improves data quality by storing and reusing user data. This boosts event match quality, attribution, and cross-device tracking.
Guide to server-side enrichment