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Most neck creams are working on the wrong fiber. Not because the ingredients are bad. Because the fiber they target, collagen, isn't the only thing giving way. Right beside it, in the same layer of skin, there's another fiber: elastin. Collagen gives skin its strength. Elastin gives it its bounce. It's what lets the skin on your neck stretch when you turn your head and settle back into place when you stop. With years of sun, elastin doesn't just thin out. It gets cut, and it gets tangled. The neck doesn't just sag, it stops snapping back. That's the change most people notice first and understand last. Skincare was never designed around this fiber. The industry built its products around collagen, the one everyone could name and measure, and elastin stayed in the background. Pomegranate was studied, and the results revealed something unexpected: it works differently. Researchers applied pomegranate oil to lab-grown human skin for one hour, washed it off, and then exposed the skin to UVB, the part of sunlight that does the most damage. In untreated skin, UVB switched on MMP-12, the enzyme that cuts elastin, and triggered a surge of tangled, disorganized elastin. In the skin treated with pomegranate oil, neither happened. That’s why we gave it a place in every balm. We didn't need to reinvent it. Just protect it. So we kept it whole. Pomegranate oil, alongside Arctic botanicals. Cold-pressed. Waterless. Without any filler to interrupt what nature intended for this fruit. These balms were around the fiber that’s quietly giving way. For the part of your neck the industry left out. 👇 Meet the ingredient your fiber has been missing. Sources: 1 - Afaq F. et al. (2009). Experimental Dermatology, 18(6):553–61. DOI: 10.1111/j.1600-0625.2008.00829.x 2 - Kang S.J. et al. (2015). Journal of Cosmetic Science, 66(3):145–59. PubMed ID: 26454903.