Sounds like the setup to a joke. It was actually the most natural fit at the whole summit. Because the octagon and entrapreneurship run on the same thing: a brain that stays clear under pressure. Ketones are the clean fuel your brain runs on, keeps you steady for hours, with no jitters riding along and no crash waiting after. It's backed by $6M in U.S. military research and NSF Certified for Sport, which is exactly the kind of answer that room wanted to hear. So Jon Jones, co-owner of Ketone-IQ, spent the week at ALL-IN Summit doing what owners do: putting the product in every hand that could benefit. Here are some of the reactions. Take your shot at ketone.com. Get 30% off when you subscribe.
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A UFC champion walks into a tech conference with brain fuel.