Why are we still using plastic bristles when there's an electric with natural ones?
This is the new PRIMALS electric.
Instead of nylon, you choose boar or horse bristle.
That's the whole idea.
Same electric experience, different head.
Here's the mechanism: every other electric head is nylon, extruded petroleum filament, and the motor accelerates what friction does to it.
At 30,000+ strokes per minute it shears fragments off the tips faster than a hand could, roughly 3,192 microplastic particles per use, up to 2.3 million a year (ScienceDirect, 2025).
Gum tissue is more permeable than skin, so this route skips digestion entirely and absorbs through the gumline.
That's what makes it the most direct exposure in your day.
You're not breathing it in or eating it by accident.
You're applying it by hand, under pressure, twice a day.
This one has nothing in it that can shed.
Solid bamboo head, bristles woven in, no glue, no cavity.
Everything comes in one box: the handle, the charging stand, and two heads rather than one spare.
The low-EMF engineering and the two-year warranty are printed right on the bottom.
On EMF: every electric toothbrush emits some, and both ours and the leading sonic brush measure within the international public-exposure reference level in our testing.
That level is set by ICNIRP, an independent scientific body, not a government limit.
We're not saying any brush is unsafe.
But if keeping your EMF exposure low matters to you, PRIMALS is engineered to run a small fraction of that level, reading 11 times less magnetic field than the leading sonic brush on the same meter.
Shared by 1,000+ clinicians who share PRIMALS with their patients.
None of them were compensated.
✅ Choose boar or horse bristle instead of nylon, on the same handle
✅ Sheds no plastic, because there are no nylon bristles in it
✅ Solid bamboo head, with no hollow chamber like standard click-on plastic heads
✅ Charging stand and 2 heads in the box, not one spare
✅ 5 modes and 3 intensity levels, 62,000 VPM sonic cleaning
✅ 365-day battery and a 2-year warranty
✅ Low-EMF engineered, 11x less magnetic field than the leading sonic brush on the same meter
🎁 Every Bundle Includes:
🤝 FREE gifts with every bundle
🤝 FREE next day shipping, shipped from our California warehouse
🤝 Satisfaction guaranteed on every order
Trusted by 1M+ people who stopped brushing with plastic.
No nylon.
No glue.
Just a bristle that works.
Same experience.
One part is different, and it's the part that touches you.
Click "Shop now" and pick your bristle.
Join 1M+ people who switched to natural bristle and bamboo. Two heads, charging stand, five modes, 365-day battery. FREE shipping on orders $100+, shipped next day from California.
An electric toothbrush where you choose the bristle.
Horse or boar, and the head is bamboo.
No nylon, no glue, no plastic in the part that goes in your mouth.
You attach the head, turn it on, and it's a proper sonic brush.
62,000 vibrations a minute, five modes, three intensity levels.
Here's the mechanism, and it's why the head is the point: every other electric head is nylon, extruded petroleum filament, and the motor accelerates what friction does to it.
At 30,000+ strokes per minute it shears fragments off the tips faster than a hand could, roughly 3,192 microplastic particles per use, up to 2.3 million a year (ScienceDirect, 2025).
Gum tissue is more permeable than skin, so this route skips digestion entirely and absorbs through the gumline.
This one sheds nothing, and the head is solid bamboo with no hollow chamber between head and shaft.
In the box you get the charger and two heads rather than one spare.
Most brands sell you the handle alone at this price.
On EMF: every electric toothbrush emits some, and both ours and the leading sonic brush measure within the international public-exposure reference level in our testing.
That level is set by ICNIRP, an independent scientific body, not a government limit.
We're not saying any brush is unsafe.
But if keeping your EMF exposure low matters to you, PRIMALS is engineered to run a small fraction of that level, reading 11 times less magnetic field than the leading sonic brush on the same meter.
Shared by 1,000+ clinicians who share PRIMALS with their patients.
None of them were compensated.
✅ Choose horse or boar bristle, both woven into a glue-free bamboo head
✅ Sheds no plastic, because there are no nylon bristles in it
✅ Solid bamboo head, with no hollow chamber like standard click-on plastic heads
✅ 62,000 VPM with 5 modes and 3 intensity levels
✅ Charger and 2 heads in the box, not one spare
✅ 365-day battery, IPX7 waterproof, 2-year warranty
✅ Low-EMF engineered, 11x less magnetic field than the leading sonic brush on the same meter
🎁 Every Bundle Includes:
🤝 FREE gifts with every bundle
🤝 FREE next day shipping, shipped from our California warehouse
🤝 Satisfaction guaranteed on every order
Trusted by 1M+ people who stopped brushing with plastic.
No nylon.
No glue.
Just a bristle that bends.
The full electric experience, on a natural head.
Click "Shop now" and pick your bristle.
Join 1M+ people who switched to natural bristle and bamboo. Horse or boar heads, two heads, five modes, 365-day battery. FREE shipping on orders $100+, shipped next day from California.
Most of what's interesting about this brush is visible in the first thirty seconds of opening it.
The head doesn't look like a toothbrush head.
It's bamboo rather than moulded plastic, and the bristles are a colour nylon doesn't come in, because they aren't nylon.
That's usually where people stop and look closer.
Here's what they're looking at: on every other brush the bristles are nylon, a petroleum plastic, and friction plus sonic vibration breaks the tips down, shedding around 3,000 microplastic particles per use.
They're held in with adhesive, and the head is moulded hollow.
The PRIMALS Horse Bristle Electric Toothbrush is the first natural bristle electric toothbrush.
Solid bamboo head, horse bristle woven in rather than glued, the softest natural option available.
Shared by 1,000+ clinicians.
✅ Natural horse bristle, the softest natural option, on a solid bamboo head
✅ Woven in, not glued, so no adhesive in your mouth
✅ No hollow chamber
✅ 62,000 VPM sonic, 5 modes: clean, white, gum care, massage and tongue
✅ 3 intensity levels
✅ 365-day battery on one charge, wireless dock and cable included
✅ Two bamboo heads in the box
✅ Low-EMF engineered: 30x less electric field and 11x less magnetic field than the leading sonic brush
🎁 Every Bundle Includes:
🤝 FREE gifts with every bundle
🤝 FREE next day shipping, shipped from our California warehouse
🤝 Satisfaction guaranteed on every order
Trusted by 1M+ customers who looked closer at the head.
No nylon.
No glue.
No hollow chamber.
Click "Shop now" to open one yourself.
Join 1M+ people who switched to natural bristle. Solid bamboo head with the softest natural horse bristle, five modes, 365-day battery. FREE shipping on orders $100+, shipped next day from California.
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