Trello · landing page

85% of knowledge workers use AI. Only 6% of executives can point to org-wide ROI. We've spent the past few years closing that gap as customer zero. The biggest lesson wasn't about models — it was about context: the institutional memory only your teams have.

We've rebuilt how we measure AI three times — from weekly active users, to superusers, to function-specific benchmarks. The principle we landed on: measure the work, not just the user.

85% of knowledge workers use AI. Only 6% of executives can point to org-wide ROI. We've spent the past few years closing that gap as customer zero. The biggest lesson wasn't about models — it was about context: the institutional memory only your teams have.

Most organizations over-invest in tools and under-invest in people. Executives are 84% more likely to fund new technology than their teams' AI skills. AI transformation isn't an IT project — it's a C-suite initiative. Here's how we aligned our leadership on the why, the how, and what success looks like.