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▸ Omsætning: +2212% ▸ Spend: +6209% ▸ Profit: +2945% ▸ IG Følgere: 19.000 → 134.000 ▸ Brand Søgninger: 16570 → 129100 Da vi indledte samarbejdet med CAINTÈ i Januar 2023, var det med et ønske om at skalere forretningen men uden at gå på kompromis med den brandvision, Mathias Larsen (founder) havde. Den tidligere eksekvering endte for ofte med at udvande brandets visuelle sjæl i jagten på performance. Det handlede om at få 𝗳𝗶𝗻𝗮𝗻𝘀 + 𝗞𝗣𝗜’𝗲𝗿 + 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝗲𝗿𝗶𝗻𝗴 + 𝗸𝗿𝗲𝗮𝘁𝗶𝘃 𝗲𝗸𝘀𝗲𝗸𝘃𝗲𝗿𝗶𝗻𝗴 til at spille sammen, så CAINTÈ kunne skalere aggressivt og stadig bevare et premium-udtryk. Siden har vi været igennem flere faser sammen. 𝟮𝟬𝟮𝟯: Fokus var at kunne følge med væksten, da CAINTÈ gik fra en mindre spiller til et af Europas hurtigst voksende smykke- og urbrands (tjek evt. selv Google Keyword Planner eller Google Trends, hvis det lyder for godt til at være sandt). 𝟮𝟬𝟮𝟰: Fokus var at stabilisere organisationen: teamet blev udvidet internationalt, og en kvindekollektion blev lanceret og succesfuldt integreret i sortimentet. 𝟮𝟬𝟮𝟱: Fokus var på at stabilisere forretningen og bygge et fundament, der kan skaleres videre på. Vi har været en tæt sparringspartner for CAINTÈ, med ansvar for driften af Paid Social, Paid Search, Influencer Marketing, Email Marketing samt consulting & strategy, hvor vi har bygget en kommerciel infrastruktur, der forbinder branding og marketingstrategi med finans. Det gav CAINTÈ teamet ro til at udvikle forretningen og gøre det, de er bedst til: 𝗸𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝗿. Det har vi bl.a. gjort ved at: ✅ implementere en tydelig 𝗯𝘂𝗱𝗴𝗲𝘁𝘀𝘁𝘆𝗿𝗶𝗻𝗴 med udgangspunkt i P/L, hvor vi løbende vurderer, hvornår vi rammer diminishing returns, så vi ikke spenderer for lidt eller bruger budget forkert ✅ sætte 𝗞𝗣𝗜’𝗲𝗿 og forbedre 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝗲𝗿𝗶𝗻𝗴 gennem Triple Whale, så beslutningstagningen bliver taget på et retvisende grundlag (ikke kun pæne "in-platform tal”) ✅ drive 𝗸𝗿𝗲𝗮𝘁𝗶𝘃 𝗶𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻 som et system, så performance kan skaleres uden at udvande brandets visuelle DNA Ønsker du at skalere, uden at gå på kompromis med brandets DNA? Klik dig videre, læs hele casen og få konkrete indsigter til din egen forretning.

▸ Revenue: +2212% ▸ Spend: +6209% ▸ Profit: +2945% ▸ IG followers: 19.000 → 134.000 ▸ Brand searches: 16.570 → 129.100 When we started working with CAINTÈ in January 2023, the goal was to scale the business—without compromising the brand vision founder Mathias Larsen had built. Too often, previous execution diluted the brand’s visual soul in the pursuit of performance. The real task was aligning finance + KPIs + attribution + creative execution—so CAINTÈ could scale aggressively while maintaining a premium expression. Since then, we’ve gone through several phases together: 2023: The focus was keeping up with growth as CAINTÈ went from a small player to one of Europe’s fastest-growing jewelry and watch brands (feel free to check Google Keyword Planner or Google Trends if it sounds too good to be true). 2024: The focus was stabilizing the organization: the team expanded internationally, and a women’s collection was launched and successfully integrated into the assortment. 2025: The focus shifted to stabilizing the business and building a foundation that can be scaled further. We’ve been a close strategic partner to CAINTÈ, responsible for operating Paid Social, Paid Search, Influencer Marketing, Email Marketing, and Consulting & Strategy—building a commercial infrastructure that connects branding and marketing strategy with finance. That gave the CAINTÈ team the space to grow the business and focus on what they do best: creatives. We did this by: ✅ Implementing clear budget governance grounded in the P/L, continuously assessing when we hit diminishing returns—so we neither underinvest nor allocate spend inefficiently. ✅ Setting the right KPIs and improving attribution through Triple Whale, ensuring decisions are made on an accurate foundation (not just attractive in-platform numbers). ✅ Driving creative iteration as a system, so performance can scale without diluting the brand’s visual DNA. Do you want to scale, without compromising your brand’s DNA? Click through, read the full case, and get concrete insights for your own business.