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Manual CAPI setup is where most tracking projects break — missing parameters, weak match keys, silent data loss. Stape hosts your server-side container and walks you through the CAPI configuration step by step with Setup Assistant, so you know exactly what's connected and why. No dev team required to get it right. — This article will show you how to set up Facebook Conversions API via Google Tag Manager Server Container + Events deduplication and hash user data.

Your CAPI is live — but that doesn't mean it's capturing everything. Match quality depends on the parameters you send, and low EMQ means real conversions never get attributed to your ads. Businesses that fixed their parameter setup saw up to 33% more incremental purchases proven — same traffic, better data. See what's affecting your match quality with Stape. — This article will show you how to set up Facebook Conversions API via Google Tag Manager Server Container + Events deduplication and hash user data.

Your CAPI is live — but that doesn't mean it's capturing everything. Match quality depends on the parameters you send, and low EMQ means real conversions never get attributed to your ads. Businesses that fixed their parameter setup saw up to 33% more incremental purchases proven — same traffic, better data. See what's affecting your match quality with Stape.

Your CAPI is live — but that doesn't mean it's capturing everything. Match quality depends on the parameters you send, and low EMQ means real conversions never get attributed to your ads. Businesses that fixed their parameter setup saw up to 33% more incremental purchases proven — same traffic, better data. See what's affecting your match quality with Stape.