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Most moms stop their belly routine the day the baby arrives. Huge mistake. 🛑 Your postpartum skin is like wet cement for the first 12 months—this is your active window to rebuild collagen and fade red marks before the scar tissue sets. Ditch the cocoa butter and use this liquid serum instead. 👇

There is a biological reason why your stretch marks are still bright red or purple after birth. 🧬 Your postpartum skin isn't "done." The dermis is currently in a highly active state of healing and remodeling. When the skin is torn, your body rushes blood to the area to repair the broken elastin fibers—this is your "wet cement" window. To actually fade the marks, you shouldn't stop your belly routine. You need deep cellular hydration to organize the collagen before the scar tissue permanently sets. We broke down the science of the 12-month postpartum healing window and how to repair the dermis. Read the remodeling guide here. 👇

Most moms stop their belly routine the day the baby arrives. Huge mistake. 🛑 Your postpartum skin is like wet cement for the first 12 months—this is your active window to rebuild collagen and fade red marks before the scar tissue sets. Ditch the cocoa butter and use this liquid serum instead. 👇